In almost every business I tried, I was told to niche down.

Over the years, I have tried and researched many different business models.

I have researched the following:

• Tiktok

• Twitter

• Writing

• Editing

• Youtube

• Investing

• Scriptwriting

• Day Trading

• Car Washing

• Dropshipping

• Drop Servicing

• Youtube Automation

I have tried:

• Tiktok

• Twitter

• Writing

• Youtube

• Day trading

• Scriptwriting

I created short-form content for Star Wars on YouTube. I was consistent with it for a while and grew to 70 subscribers, but after a while, I became tired of researching Star Wars and stopped.

Then, I created a channel where I played Brawl Stars, recorded clips, and edited them. But soon after a month, I became tired of this too.

I tried doing clips of podcasts from the self-improvement/money niche of people I enjoyed on TikTok and YouTube. Soon, my motivation ran out, and I became tired of being confined to what I was "supposed" to post.

I learned the basics of thumbnail design, scriptwriting, and delegating from YouTube videos.

I recently tried Day Trading and was obsessed for three weeks. I studied the markets, learning the chart patterns and different confluences. But soon, I felt restricted in that as well.

These ventures were not in vain, as I had learned different skills.

From YouTube, I learned to study trends and edit.

From posting podcast clips on TikTok, I learned to use AI and what makes those clips go viral.

Day Trading taught me about market sentiment, Fibonacci, and confluences.

I've realized I didn't continue these ventures because I put myself in a box. Honestly, I love learning and exploring. So once I niched down, I was consistent for a while, but soon, I became exhausted from being in that box.

In total, I got a basic/intermediate understanding of these skills:

• AI

• Editing

• Fibonacci

• Find Trends

• Confluences

• Scriptwriting

• Basic Delegation

• Basic Thumbnail Design

• Studying Market Sentiment

• Market Research w/ Social Media

I wouldn't go back and change anything. These skills will be or have been helpful at some point in my creator business.

You likely have tried other business models and learned specific skills. Instead of seeing those as failures, look at them as what they are—learning.

You can now use all that learning in the creator economy.

If you've not tried other business models, being a creator on Twitter allows you to learn graphic design, writing, networking, and so much more.

The Problem with Niching Down

The problem with niching down from a business standpoint is that you will likely never be the best in the world at any given skill. The fact that you need to think about what to niche down to means you will not be able to compete with the person who didn't even think of niching down and chose that skill was their zone of genius and passion.

Thought Experiment:

For example, if asked as kids to choose a single sport like soccer, basketball, or hockey, passionate young soccer players wouldn't even consider the other options - soccer was their zone of genius, though not necessarily their sole interest.

It may sound like a limiting belief to think you won't be the best at something. And you might be right.

But I know that there is something you can be world-class at. Being YOU.

No one can compete with your authentic self searching for success.

A niche is a group of people, not a topic.

If you treat your niche as a topic, you form less authentic connections because you speak to a topic rather than a group of people.

The difference is that people can be interested in multiple topics.

Just because a soccer fan likes soccer doesn't mean they can't be interested in Japanese cuisine or working out.

People each have a unique intersection of topics/interests.

When you speak about multiple topics, you talk to many different people. For example, you might talk about copywriting, bodybuilding, and spirituality. Not only can you funnel people from all three separate topics, but if someone likes all three, they will resonate with you a lot.

Talking about multiple interests can help you speak to a larger group. For example, you can get people who came for bodybuilding interested in copywriting and spirituality.

The key is to make your interests interesting to other people.

If you become interested in something, you can get other people interested.

You also become more interesting if you're interested in multiple things.

The reason for this is that people aren't one-dimensional. We are multi-dimensional and multi-faceted creators; luckily, the modern age allows us to leverage this fact.

Niching down is unsustainable.

Niching down is unsustainable for your excitement for creation and your content.

As I just mentioned, people aren't one-dimensional. You aren't only interested in copywriting.

You are also interested in many other things, and if you put on this persona online and only like copywriting, you become exhausted.

I experienced this firsthand with my YouTube shorts channel with Star Wars and Brawl Stars.

Both channels were faceless, which can also add a hurdle to becoming nicheless; now, it's not impossible to be nicheless while faceless, but it is more challenging.

The other problem with sustainability when narrowing down to a small size is that you will likely run out of content ideas or inspiring content.

You're unable to talk about other areas of life and connect them to copywriting. You wouldn't be able to write about how meditating has improved your copywriting and the impact of spirituality on your copywriting.

By being nicheless and having that lens, you can draw relationships and connections between multiple topics, allowing you to bring in a larger audience.

Small top of funnel

When you niche down, you may attract only your "target" audience with the exact level of awareness you want. However, you will be attracting so few people.

For example, if your niche is "email marketer who writes email sequences." You may attract your target audience but won't attract many people.

Instead, you will attract a larger audience if you are nicheless, have a broad brand, talk about your interests, and filter it through your big goal. And chances are, if you build a large audience, you will have the same number of "email marketers who write email sequences" as if you had niched down. You will also be able to educate your larger audience into wanting to learn to write email sequences. This means more interested customers than if you had just niched down from the start.

Being Nicheless

When you are nicheless, you build your own 'school of thought' - your unique process, beliefs, values, and pathway to your definition of success. You become a thought leader, driving a broader movement by first solving problems to achieve your version of a successful, impactful life. History's most influential figures have all been such thought leaders.

7 Steps to Being a Nicheless Creator

Step 1: What is your definition of success?

Write out your definition of success in life.

This could be as simple as location, time, and money freedom.

Or it could be something more specific, such as being a certain kind of person.

For me, it is having those three freedoms while being a person who creates a massive impact.

The steps, skills, and beliefs are the process to achieving that definition of success.

Step 2: Create a Customer Avatar of Yourself

You are writing to yourself when you are a nicheless creator.

You are advising your past self, present self, and future self.

Your content is your public journal.

In this step, write out your interests, problems, and desires.

Write a letter to yourself five years ago giving him advice based on your current knowledge.

In this letter, give him advice to help his past self solve problems, achieve desires or realize they aren't necessary, and solve his pains.

Writing to the present self requires awareness and consciousness. Be aware of your mind and actions, learn from them, and share your solutions.

When writing to your future self, focus on things you want them to value and remember; for instance, it may be valuing time with family over earning more money. Or the utmost value in 5 years is freedom. This advice is to yourself when you are in a different season of life or an altered version of your current season.

Write out your main interests; this should be 3-5. Hopefully, picking only 3 to 5 interests will not be easy.

Step 3: Stand out

This step is where you determine your brand positioning. Writing out your interests should make it easier to assess your brand positioning.

You determine how you're going to become a creator with authority. Become clear on your goal as a creator.

If you're going to be an authority in the space, the type of creators you reach out to and network within the DMs may change.

The type of content you post may change - you may share more case studies or testimonials.

Understanding how you intend to position yourself in the creator economy is critical. If you're on Twitter(X) or any social media, this stage is where you set up your profile, bio, banner, and. pinned post.

Step 4: Understand who you are targeting with your product

Once you are clear on your brand positioning, it's time to understand your offer's target audience. You want to cultivate a broad, multi-faceted brand identity while having more niche-specific products/services.

For instance, Dan Koe has a broad brand where he sells his lifestyle/definition of success. His niche product is the first step to his definition of success, where he teaches his content system and skill in 2-hour writing.

I recommend that you follow a similar idea.

For instance, you may talk about ghostwriting, nutrition, and productivity.

You may niche down to a productivity product where you talk about the productivity plan you use to ghostwrite and earn 5k a month while working a 9-5.

By being nicheless, you can also relate more with your audience because you're not just a "Copywriter" but an entire human being. You might be a night shifter, someone interested in EDM, someone who likes kayaking. Whatever it is, it helps you stand out.

Step 5: Create Beginner Level Content

95% of people on the internet are beginners in most areas. If you post about copywriting, you want to approach it from a beginner level. And usually, the first step is to educate your audience on its importance.

For example, writer Dan Koe explains why writing is critical before selling for two hours.

Often, beginners don't even know why something is important, so if you talk about the "how," you will lose them.

For example, if I explain how to diet correctly, and you don't even think diet is essential, you will scroll right by.

You want to share people's knowledge you wish you had at the start on a myriad of topics. For instance, if you can focus for 45 minutes, you can advise someone struggling to concentrate for more than 15 minutes.

Remember that you're not an imposter. You have solved problems that others haven't, and your knowledge is worth something.

Step 6: Educate them with your newsletter/lead magnet

Once you've done beginner-level content, you can educate them on the more advanced areas of interest with your newsletter or lead magnet.

The best lead magnet for this purpose is an educational email course.

If you get people to sign up for your educational email course, you can also send them your newsletter. The educational email course allows you to educate them at different levels of awareness.

For instance, if you've done beginner-level content on why focused work is so essential and a beginner level of how to do it. You can dive deeper into more advanced knowledge with an educational email course and/or with a newsletter.

Step 7: Build your value ladder

The next step is to do a rough outline of your future value ladder. This may and SHOULD evolve over time as you evolve. What you think you will have a course on now for mid-ticket might change as you evolve as a person.

Once you have a rough outline it's time to choose a project to work.

This could be a lead magnet, learning to write good content, or doing high ticket.

The order that is most logical to me is:

1. Content/Newsletter: Build an Audience(Always focus on content. The rest of the ladder doesn't matter if you don't have traffic)

2. Lead Magnet/Free products

3. High Ticket/Mid Ticket

4. Doesn't matter too much

I recommend high-ticket before low-ticket because you need to build a large audience before you can sell low-ticket items. Building a large audience that will actually buy from you usually takes time since they need to know, like, and trust you.

Be nicheless

Adopting a "nicheless" approach as a creator allows you to tap into your multifaceted interests and connect with a broader audience. While conventional wisdom pushes niche specialization, being nicheless is a more authentic and sustainable path.

Focusing solely on one narrow topic makes you get pigeonholed and exhausted. Instead, you can educate and inspire through the diverse lens of your varied interests and life experiences. This makes your content richer and more relatable.

The key is to build your brand and "school of thought" around your definition of success. Share learnings from your journey rather than confining yourself to a restrictive niche. Guide your audience through the process and skills that led you to your version of an impactful, fulfilling life.

While nicheless, you can still create niche products targeted at specific segments of your larger audience. But your overarching brand remains multi-dimensional and true to your whole self. This allows you to attract a bigger following that knows the real you.

Being nicheless is a powerful way to stand out, stay motivated as a creator, and build a passionate audience that resonates with your authentic voice and vision.

All the best,

Christian