I'm obsessed with making money.

I know that might sound bad initially, but if you found the right way, do it. It's one of the most beautiful pursuits. Building a business is something everyone should do. But it's not easy. And it wasn't for me.

I've been trying to start and build a business online on and off for the last 3 or so years.

I tried:

• Youtube

• Copywriting

• Short-Form Clipping

And so many more.

There's nothing wrong with any of these. But at the time they weren't a good fit for my current business knowledge and zone of genius.

That was until I discovered a personal brand. Or as I like to call it a creator business.

You're likely trying to build a business that you like doing. So you don't box yourself into another 9-5 you hate. And you also want this business to give you freedom. Which means your inputs are not tied to your outputs.

In a 9-5 you are paid hourly so you can never become wealthy because your inputs are tied to your outputs.

The business model that you will be learning about in this newsletter doesn't require:

• Start-up capital

• A team of employees

• Any prior experience (although that can help)

All it requires is that you are interested in something (everyone is) and you are committed to following through for 6-12 months.

With the business models I tried before I didn't commit long enough to see results. The reason I recommend this business model instead of others besides what I just mentioned earlier.

In this business model, you are not restricted to one model, since you are building an audience/personal brand you're able to pivot and adapt.

You won't regret going all in on this business model for 6-12 months I promise you. At the beginning of my journey with this business model, I had yet to go all in.

I was still trying to do scriptwriting and trade crypto.

And I can tell you that if I hadn't been trying multiple things at the same time I would've have been much farther along with my creator business.

Don't try to do different business models at the same time to see which one "works". They all could work if you put the work in.

A creator business gives you the peace of mind that you can pivot to other areas as your interests evolve because you've built an audience. If you have an audience and the skill of selling you will never be poor.

You could jump from business to business like I did. Waking up every morning feeling like I could be doing more. Instead of working toward a vision of a business I loved. I spent time "being productive" by typing in "the best online business for beginners" and then all the hours went by without committing to anything.

Then I'd be worried that I had shiny object syndrome. Or maybe I'm just not a fit for building a business and I might as well go and sign my life away to a job that gives me no freedom.

You don't have to feel the same way I did and if feel how I did I'm telling you there is a solution.

Everyone can (and should) build a business.

There's no risk in committing to this creator business model.

The worst scenario is that you build:

• skills

• network

• audience

But I'm telling you once you start working on this business you won't want to stop.

And it's not as complicated as you think. I'm not going to tell you it's easy but with commitment and passion, it is possible.

Before we get into the Minimalist Creator Business Model (that you can start doing tomorrow). First, you need to understand a bit of psychology around business.

The Emotional Cycle of Change

This graph shows the emotional cycle of change. This is the process that I've gone through many times with many different business models. I rarely made it past Stage 2.

Understand that you will go through this emotional cycle of change during your business. Hopefully, this newsletter will help you be informed but not entirely pessimistic. Optimism is crucial to success. But I don't want to sell you a dream. Even though that isn't a bad thing in itself since if I hadn't been sold the dream of writing on X and making money I would have never started. Although it was much harder than I first thought (uninformed optimism) the idea of this dream was what I needed to hear at my current stage of business to take action.

Since, with this business model you are building a business around what you love it will be easier to get through stages 2 and 3 and onto stage 4. That doesn't mean it's going to be easy but, then again if it was easy everyone would be doing it.

Something being difficult is what makes it worthwhile.

Becoming a Sovereign Individual

With this business model, you will become a sovereign individual. Someone who is in control of their time, money, and location. This means that when you wake up to an alarm in the morning you don't have a knot in your stomach of frustration. You don't go throughout your day thinking about what's possible but never committing. You don't sell someone else's product that you don't even believe in instead you build your own.

At the end of the day, you don't come home and need to "unplug" by drinking beer, watching TV, and wolfing down a bowl of ice cream.

Instead, when you wake up to that alarm you're filled with an excitement that you haven't felt since you were a kid. You are "working" on something that feels like play. When people ask you why you don't have some fun and why you're working when you don't need to. You quietly whisper to yourself that there isn't anything you'd rather be doing.

You get to build a business around your life's work.

Sounds good right?

It is.

But it also comes at a cost (but it's worth it).

You must be willing to commit to this process I'm about to share. You have to learn to manage your own time, enter the flow state, and be disciplined. You won't be able to blame your boss for your lack of productivity. Everything is on you.

This might sound frightening but you'll learn that you wouldn't want it any other way.

Because it means that you are the only thing that is stopping you from everything you want, so if you improve yourself you will achieve what you desire.

Minimalist Creator Business Model

I will give you exactly what you need to do to start your minimalist creator business. This model doesn't take a lot of time to do so you can do it if you're in a job.

If you have more time to dedicate you can just do more.

Brand positioning is a crucial part of your creator's business. I won't be covering it in this newsletter but you can get my approach to positioning in an old newsletter here.

This newsletter will be more actionable steps. You can go through some of my other newsletters for higher-level creator business advice.

Networking

Networking is essential for your creator business (especially if you're growing on X which is what I recommend). The reason it's so essential is that X is primarily a community-based platform.

You can dive deeper into specific lessons relating to X growth and building a personal brand here.

This is the exact system I'd follow if I was starting out:

1) Comment for 60 Minutes Daily in 4 15-minute blocks

Commenting is how you become omnipresent as a brand on X (especially in the beginning).

Do's and Don'ts of Commenting:

Do:

• Give your unique perspective on the topic of the post

• Mention a problem you solved related to that topic and how you solved it

• Tell a short story you think of when reading that topic

• Add to the tweet and write it like you would content (that you would post)

• Ask a question relating to the tweet that will get the person whose post you are commenting on to respond

Don't:

• Comment "I agree", "Yes", or "That's great!"

• Restate the post in different words

You want to comment in 4 15-minute blocks throughout the day because it helps you be further omnipresent. Rather than doing it all at once where people will only be likely to see you during that one time you comment.

You can comment while:

• Walking

• At work

• On the bus

Over time you will leave fewer comments but in the beginning, it is extremely essential. It's possible to get away with not leaving comments but for those who want to ensure their success by not relying on any luck commenting is a good way to do it.

2) Sending Networking DMs

Send as many DMs as you can daily. At minimum 1 a day, but optimally 5 Dms a day. This will allow you to build a community of like-minded people who will engage with your posts.

Start building your list with which you can share your blockbuster pieces to get 100+ followers in a single day from one post (more on that in my 1-1 program).

A couple of weeks ago I wrote a thread on networking. I share the method I use to get DM responses from creators with 50k followers and upwards to 300k followers. If you want to check that out after you finish this newsletter here's the link.

3) Getting on Calls

Do 2 calls a week.

Getting on calls is much more powerful for building strong connections rather than commenting or DMs. It's as simple as setting up a Calendly link finding people you're interested in and getting on calls with them. Although it's simple it may be the single most powerful thing you can do to build your network.

It's been the most powerful one for me. But, I did go a step further by starting a podcast but normal calls are still powerful. Having a podcast just allows you to get on calls with higher-profile people. It allowed me to have conversations with Dakota Robertson, Taylin Simmonds, Jack Moses, and more.

Getting on calls with people around or above your follower count is a great way to build that initial community. This initial community will engage with you and help you get out of the brutal first stage of X growth.

Content

To keep it simple just post 1-3 tweets a day. That's it. You can learn to write good tweets simply by emulating the tweets that you see performing well.

Once you've grown further in your knowledge of the game you can do a more complex strategy. But in the beginning, it's best to keep it as simple as possible as your network is what matters the most and you don't want to overwhelm yourself.

I test ideas with tweets and then capitalize on these best-performing ideas with a high-effort post (thread or long-form). I'll likely be writing a newsletter on this system in the future so keep your eye out for that.

When it comes to tweets there are 3 general categories to keep in mind:

• Authority

• Transformation/Personal

• Novel Perspective/Mindset Shift

There isn't the end all be all. Some of these overlap and there are variations and other categories but there are good ones to keep in mind.

Getting Clients

Like with all of these topics in the Minimalist Creator Business Model, I could write a whole newsletter on them.

But I will give you a simple overview of how to get clients and it should be about all you need.

Send 5 DMs to people who follow/engage with you or are somewhere else where they are sort of warm. In the DMs try to get them on a call and land them as a client.

I can't cover everything that goes into the DMs here as it's in my mentorship program so it wouldn't be fair to my students but at a base level it consists of:

• Finding their root problem

• Branching their problem out

• Asking what they have tried

• Playing on Dream/Haven State

Those are the basic principles. If that doesn't make sense right I'd recommend researching more into how to close people/get people on calls from the DMs.

Aim to get on 3 calls a week from the DMs to sell/research. On these calls, you study your audience by asking further questions and selling them on your offer.

If you get on 3 calls a week for 4 weeks that's 12 calls. If you close less than 10% of the people on your calls you will sign your first client in a month of using this business model.

Forbidden Method

This method is one I haven't personally used but it is one that I've seen work with others. The infamous "Follow for Follow"

Here's the argument for using this method:

In the beginning, no one cares about your ratio because they are not going to follow you anyway. And we are in this for the long game so if you're going to get to 50k followers the first 500 - 1000 don't matter that much.

This is the general strategy:

Follow 50 - 100 people per day in your general niche(ex. for me people in Dan Koe's Comments)

It doesn't really matter the quality of followers. Just don't do this with bigger accounts since they are unlikely to follow back.

At the end of the week unfollow a bunch of them

This one is up to you if you want to try this method. I'm not going to recommend it but it is an option.

Putting it All Together

60 Minutes Daily Commenting in four 15-minute blocks

45 Minutes Daily Sending DMs for networking and potential leads

45 Minutes of Content/Writing Everyday

30-minute call every weekday.

If you want to include Follow for Follow you can.

Since the commenting is done throughout the day you only need to sit down for 90 minutes daily. Or if you include the 30-minute call (which for networking you can do on a walk). 2 hours a day. And you can cut this down to your specific schedule.

That's all,

Christian